ECUST | Hao SHAN
China
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Featured Designs
ECUST | Hao SHAN
Corporate Identity
The Hyzy World logo adopts a circular form, symbolizing wholeness and perfection, while seamlessly integrating the architectural arch as a defining feature. By merging two dimensional and three dimensional expressions, the design embodies the concept of a Gateway to the Future. A distinctive highlight of the logo is its hidden heart shaped detail: when viewed from above, the top down perspective reveals a perfect heart, and under sunlight, the shadow naturally forms a heart shape as well. This dual-heart concept beautifully conveys the brand’s core philosophy of Nurturing with Love.
A' Advertising, Marketing and Communication Design Award - Golden (2025) - Access ECUST | Hao SHAN Corporate Identity Press Kit
ECUST | Hao SHAN
Photography
Nirvana is a Buddhist term for the transcendence of life and death, which can also be understood as rebirth. It is invisible, but you can feel it, it is both static and dynamic, it is frozen in the moment of rebirth. The work uses photography to express the concept of nirvana nirvana, using the transition between ice and water, together with unreal colors to express the concept of nirvana. Visually, the abstract concept is expressed in the style of Chinese ink painting, which brings people's thoughts into the world of nirvana through the unknown, unreal and moving visual images.
A' Photography and Photo Manipulation Design Award - Bronze (2022) - Access ECUST | Hao SHAN Photography Press Kit
ECUST | Hao SHAN
Branding Identity
The logo of the School of Journalism is made up of a paradoxical graph which is composed of two books that toward different orientations. The books represent the knowledge which should be possessed by the students major in journalism profession. The books toward different orientations but combine with each other imply that the students in journalism profession should hold the objective and fair job prospect, and occupational attitude that concerns positive and negative views. At the same time, this figure also likes a nib, which symbolizes the critical spirit and sharp writing skills.
A' Graphics, Illustration and Visual Communication Design Award - Bronze (2021) - Access ECUST | Hao SHAN Branding Identity Press Kit