Featured Designs
Peng Wang
Brand Identity
Cidih is a brand identity designed for an educational and scientific research base in Milan, Italy, jointly built by Tsinghua University and Politecnico di Milano. The letters C and D form positive and negative shapes of each other, symbolizing the unity of theory and practice and the inclusiveness of an international platform. The semicircle in the center suggests a rising sun. The letter H stands for hub, and its negative shape holds the silhouette of the name. The identity is applied to printed materials, digital signage, websites, screens, cut sheets and acrylic.
A' Graphics, Illustration and Visual Communication Design Award - Iron (2023) - Access Peng Wang Brand Identity Press Kit