Be Genius Design
China
"Be Genius Design and Cultural Research (Shenzhen) Co., Ltd." is an institute jointly established by Youkun Design of Shenzhen, School of Design and Arts at Henan University of Technology, and Guanyi Cultural Design Research Center. The company's mission is to propel the advancement of cultural research and design-related fields. Its dedication lies in crafting cultural and creative product designs that resonate with societal needs, thereby pioneering a fresh endeavor in collaborative industry-academia-research initiatives. Access Be Genius Design Newsroom
Featured Designs
Be Genius Design
Fire Testing Equipment
This product conducts combustion experimental testing of different materials, analyze combustion data, supports data for new material development, and standardizes production activities. At the same time, designers took further consideration of the behaviors and habits of users and added storage space for experimenters' personal belongings, so that they can get a more convenient and pleasant experience in the operation of the experiment. It guarantees lab safety and data accuracy, laying a good foundation for cloud control and experiment in the future.
A' Commercial Appliance Design Award - Silver (2023) - Access Be Genius Design Fire Testing Equipment Press Kit
Be Genius Design
Theme Park
Dakang is a theme park created for the Dakang Community in Shenzhen. The park celebrates the local eyeglasses making industry through a colorful design based on eyeglass patterns. Interactive screens, curved mirrors and benches in varied shapes invite relaxation, play and photography for visitors of all ages. The installation is made of stainless steel, LED electronic screens and printed light boxes, and measures 24000 by 400 by 3500 millimeters. A long damaged building wall beside the park was repaired to harmonize with the surroundings.
A' Advertising, Marketing and Communication Design Award - Bronze (2024) - Access Be Genius Design Theme Park Press Kit
Be Genius Design
Metal Bookmark
Campus Gifts is a metal bookmark designed for students. The design combines iconic campus architecture with ribbon-like elements that connect the buildings. Colorful patterns recall daily campus life and pleasant moments. The bookmark is made of copper, with graphic shapes cut from the metal and colored patterns added by digital printing. Two sizes are produced, 100 by 30 by 0.5 millimeters and 80 by 40 by 0.5 millimeters. The bookmark is placed between pages to mark a reading position and to recall school years.
A' Giftware Design Award - Bronze (2024) - Access Be Genius Design Metal Bookmark Press Kit
Be Genius Design
Cultural and Creative Gifts
China Grain Museum is a set of cultural and creative gifts made for a museum devoted to grain. The collection applies grain-themed illustrations to souvenirs such as bookmarks, stationery and everyday items. The illustrations combine the museum architecture with golden rice fields, sunflowers, granaries and scenic details, and follow the artistic manner of traditional Chinese painting. Brass, canvas and eco-friendly paper are used in production. The gifts are intended to stay practical while conveying the cultural meaning of grain.
A' Giftware Design Award - Iron (2024) - Access Be Genius Design Cultural and Creative Gifts Press Kit
Be Genius Design
Cultural and Creative Products
Be Genius is a series of decorative accessories inspired by Pixiu, a mythical Chinese creature associated with wealth and prosperity. The series includes magnetic pieces that can be placed on refrigerator surfaces and compact keychains, so each item works as both an ornament and a daily accessory. The pieces are made by cutting graphic shapes from copper and adding digitally printed colored patterns. Sizes range from 30 by 24 by 2 millimeters to 50 by 60 by 2 millimeters. The design joins a traditional symbol with modern forms and invites interest in Chinese culture.
A' Cultural Heritage and Culture Industry Design Award - Iron (2024) - Access Be Genius Design Cultural and Creative Products Press Kit
Be Genius Design
Environment Graphic
Designers pondered and studied how to make the environment more harmonious with people, make the city more suitable for people to use, make the space more consistent with visual, tactile, auditory and other sensory experiences, and integrate general design concepts to incorporate the urban detail design of everyone can live a happy life into the core content of the design, hoping to realize social value, humanistic value and public welfare value in the project, so that the society will be better because of the design.
A' Graphics, Illustration and Visual Communication Design Award - Bronze (2023) - Access Be Genius Design Environment Graphic Press Kit
Be Genius Design
Food Waste Treatment
Designers started with the concept of sustainable development and designed this equipment together with customers. They hope to take the recycling of kitchen waste as an opportunity to let the environmental protection concept penetrate into every restaurant and family, and provide higher quality kitchen waste treatment services for remote islands, plateaus, and other places in need, which can not only reduce the environmental problems caused by kitchen waste but also reduce the pollution caused by back and forth transportation, contribute to carbon neutrality and sustainable development.
A' Commercial Appliance Design Award - Bronze (2023) - Access Be Genius Design Food Waste Treatment Press Kit
Be Genius Design
Environment Graphic
In order to make the design more in line with the habits of the city and people, designers constantly investigate various scenes, observe people's behavior in the environment, and sort out effective design schemes: bus stop image, station posts, well covers, smoking areas, traffic barriers, etc. From the perspective of visitors, in-depth analysis is made to understand the characteristics of local industries. In every detail of the city, the industrial culture expressed by the space environment is fully displayed to enhance the visitors' space experience.
A' Graphics, Illustration and Visual Communication Design Award - Iron (2023) - Access Be Genius Design Environment Graphic Press Kit